Michele Lorenzin

Michele Lorenzin is a researcher of beauty working at the intersection of science and matter.

CREDITS

Co-founder of LUMI and creator of the renowned brand Avere la Barba, Michele embodies the excellence of Made in Italy through a dual identity: expert cosmetologist and artist.

Born into an artistic family, he inherited an aesthetic sensitivity that leads him to conceive cosmetic products not merely as formulas, but as complete works of art.

For Michele, the Earth is the ultimate muse: he observes it, shapes it, and transforms it, infusing his packaging and fragrances with the vibrant soul of matter.

His creations are enriched with small handcrafted artworks, making each bottle a unique piece capable of telling a story of authentic craftsmanship and sensory innovation.