CAT® WWR
With our brand history firmly rooted in the resource & construction industry, we know workwear. Caterpillar Workwear Redefined (CAT WWR) seeks to build upon our knowledge of quality, durability, and innovation, whilst delivering a contemporary product fit for everyday life.
Season by season we are able deliver a curated yet wide product range matching authenticity with ingenuity and craftsmanship. With CAT WWR we continue to offer the true spirit of American workwear relevant to, and uniquely for the modern European fashion market.
About
We are the official CAT WWR online store. Authentic, bold and daring clothes distinguished by uncompromising quality and styled for leaders. WE KNOW WORKWEAR.
For nearly a century Caterpillar Inc. (Cat) has been making sustainable progress possible and driving positive change on every continent. As a global leader in its industry, Cat takes pride in its unmatched quality and service excellence. Cat sets and achieves ambitious goals.
The quality of their products and services reflects the power and heritage of Cat- the pride they take in what they do and what they make possible. They are passionate about people, process, product and service excellence. They are determined to service their customers through innovation, continuous improvement, an intense focus on customer needs, and a dedication to meet those needs with a sense of urgency.
For Cat, excellence is not only a value; it is a discipline and means for making the world a better place.
The Caterpillar values of integrity, hard work, determination, and exceptional service are incorporated into this Life-style apparel, CAT WWR is designed to live up to the hard-working reputation of the Caterpillar brand.
OUR HISTORY
Established in 1904, this Fortune 100 company, now based in Peoria, Illinois, is the leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. It is a global 21st- century brand that began as the simple tale of two California farmers. Both were inventors, entrepreneurs and early on, rather serious competitors.
Daniel Best was first to patent a portable grain cleaner in 1871. He purchased rights to a steamtraction engine, the “Rough and Ready” and added it to his combine harvester. Meanwhile, Benjamin Holt was developing an engine of his own, “Old Betsy” , which replaced belt drives with chains and sprockets.
Inspired by a Lombard Log Hauler, Holt put the first workable tracked machine into production. His steam crawler became the inspiration for all mass-produced, tracked machines that would lead the technological revolution of its day.
Holt garnered notoriety for introducing one of the most important mechanical achievements of the last century. He also attracted his competitor Best, who purchased his business, and together, these two men became the founding fathers of the Caterpillar corporation we know today.
